#SiPalingSustainable is part of Indonesia Asri’s initiative to inspire and encourage the community to adopt an eco-friendly lifestyle. This campaign is designed as a platform for education, creativity, and collaboration to bring about tangible actions in protecting the Earth.

#SiPalingSustainable runs for a full year, starting from January 2025 to December 2025, and is conducted through various digital platforms, including a microsite and Indonesia Asri’s social media channels.

The campaign is open to everyone, regardless of age, gender, or background. Anyone who wants to contribute to environmental preservation is welcome to participate in this initiative.