Background

According to data from the “Cosmetic Packaging Market – Growth, Trends and Forecast (2020-2025),” the packaging used in the cosmetic industry has rapidly evolved in recent years. The materials used vary widely, including metal, glass, paper, and plastic. This growth has been accompanied by an increase in cosmetic packaging waste, which has become unavoidable. Skincare products are now considered essential, but their packaging contributes significantly to waste accumulation in Indonesia.

One potential solution to Indonesia’s waste problem is the implementation of circular economy principles, starting with the practice of waste separation at home. In response, Indonesia Asri, in collaboration with Indonesian beauty influencers, aims to educate and inspire the public to manage cosmetic waste responsibly. The goal is to ensure that cosmetic packaging doesn’t just end up as waste but can be processed into something with higher economic value.

Objective

• To raise audience awareness about the importance of managing skincare waste through waste separation (#pilahsampah) before disposal.
• The waste generated can be repurposed into new items, adding economic value.

Background

According to data from the “Cosmetic Packaging Market – Growth, Trends, and Forecast (2020-2025),” the packaging used in the cosmetic industry has experienced rapid growth in recent years. The materials used range from metal, glass, and paper to plastic. This growth has been accompanied by an increase in cosmetic packaging waste, which has become unavoidable. Skincare products, now considered essential, contribute significantly to waste accumulation in Indonesia through their packaging.

One potential solution to Indonesia’s waste problem is the adoption of circular economy principles, starting with the practice of waste separation at home. In response, Indonesia Asri, in collaboration with Indonesian beauty influencers, aims to educate and inspire the public to manage cosmetic waste responsibly. The goal is not only to prevent cosmetic packaging from becoming waste but to process it into something that adds greater economic value.

Objective

• Education
  Educate and encourage the public to be mindful and responsible in their consumption of cosmetic products.
• Impactful Community
  Maintain and enhance awareness of Indonesia Asri among beauty enthusiasts and the broader community.