According to the Indonesian Statistics report, COVID-19 cases in 2023 decreased by 10.2% compared to 2022. As a result, people have become more enthusiastic about outdoor activities such as Car Free Day (CFD), concerts, exhibitions, and other events. On the other hand, the waste generated from these offline events has also surged. Quoted from Liputan6.com, a single offline event like a concert can generate 6.2 tons of waste in just three days. Meanwhile, during CFD (Car Free Day), up to 5 tons of waste can be generated in a single day.

A survey by Katadata Insight Center (KIC) shows that Indonesians are still not fully aware of the importance of waste separation at the household level. The waste produced can be managed into new items with economic value. Responding to this condition, the Chandra Asri Group, through the Indonesia Asri campaign, organized the #pilahsampah activity to educate the public about the circular economy by applying the practice of waste separation (#pilahsampah) before disposal, to create a greener Indonesia.

According to the Indonesian Statistics report, COVID-19 cases in 2023 decreased by 10.2% compared to 2022. As a result, people have become more enthusiastic about outdoor activities such as Car Free Day (CFD), concerts, exhibitions, and other events. On the other hand, the waste generated from these offline events has also surged. Quoted from Liputan6.com, a single offline event like a concert can generate 6.2 tons of waste in just three days. Meanwhile, during CFD (Car Free Day), up to 5 tons of waste can be generated in a single day.

A survey by Katadata Insight Center (KIC) stated that Indonesian residents do not yet fully understand the importance of waste separation starting from their households. Seeing this condition, the Chandra Asri Group, through the Indonesia Asri campaign, organized the #pilahsampah activity to educate the public about the circular economy through the practice of waste separation before disposal.

Seeing the continuous rise in sports trends where global physical activity has increased by approximately 8% compared to the previous year, Indonesia recorded over 10.6 million running activities throughout 2025 according to the Garmin Connect report. Supporting this data, Chandra Asri Group, through the Indonesia Asri campaign, aims to reach more young people to encourage them not only to stay active for their health but also to care for environmental sustainability.

We are presenting #AksiAsri Operasi Semut Vol. 3 during the Jakarta Marathon 2023 pre-event and Operasi Semut Vol. 4 at the main event. These initiatives target runners and sports enthusiasts while educating them on the importance of waste sorting in public spaces. We are leveraging the momentum of the public’s growing interest in healthy lifestyles to integrate sustainability messages in a relevant and contextual way.

We believe that an active lifestyle and environmental awareness can go hand in hand to create both a healthier body and a greener Earth.

The success of previous Operasi Semut events has motivated Indonesia Asri to continue educating, inspiring, and motivating people to participate in efforts to preserve the earth. Therefore, Indonesia Asri is organizing Operation Semut Vol 5 on June 2, 2024, coinciding with World Environment Day on June 5, 2024. This event will be held in Kota Tua, Jakarta. This location was chosen because we see the potential for educating various community groups to raise awareness about waste separation culture.

Indonesia Asri is committed to applying the principles of the circular economy, where we invite all Warga Asri and the public to start adopting the practice of waste separation (#pilahsampah) and proper waste disposal (#buangsampah). This initiative is realized through the #AksiAsri Operasi Semut.

The success of the previous Operasi Semut has encouraged Indonesia Asri to continue to educate, inspire, and motivate the community in environmental conservation efforts. Therefore, Indonesia Asri once again held Operasi Semut Vol. 6 and Vol. 7. The event took place at Istora Senayan, Jakarta, on Saturday, 12 October 2024, and Sunday, 13 October 2024, coinciding with the Jakarta Running Festival.

We chose to hold this event at the Jakarta Running Festival as a form of concern for the waste that arises during sporting events, given the increasing frequency of organizing sports and music events. We wanted to actively participate in a trending event within the community to provide education and engage more young people in the waste-sorting culture.

In this Operasi Semut, Sobat Asri managed to collect 75 kg of waste, which represents a real step toward realizing a waste-sorting culture and a cleaner environment. We believe that small contributions from each individual can create a big impact on the environment.

PT Chandra Asri Pacific Tbk (Chandra Asri Group) shows its participation in supporting the development of the arts and sports sector in Indonesia by sponsoring the Jakarta Martial Arts Extravaganza (JMAE) 2024. In this event, Chandra Asri Group through Indonesia Asri campaign also promotes the concept of green sports as part of its sustainability initiatives to increase awareness and environmentally friendly practices in the world of sports.

As a tangible realization of the green sports concept, Chandra Asri held the Operasi Semut activity in the JMAE area which took place on Sunday, May 4, 2025 in the Baywalk Mall area, Pluit. This activity focused on waste sorting education, especially plastic waste, as well as cleaning the event area to realize a cleaner and more sustainable environment.

Through Operasi Semut, Chandra Asri invited Sobat Asri and internal employees to actively participate in circular economy-based waste management, in line with the spirit of sportsmanship and sustainability shared with this event.

According to Garmin Connect data, the number of people participating in running activities increased by approximately three to four times during the 2024–2025 period compared to previous years (Garmin Indonesia, 2025). There has been a significant increase in running activities across Indonesia throughout 2025, indicating a growing interest in an active and healthy lifestyle.

Seeing this positive trend, Chandra Asri Group, through the Indonesia Asri campaign, participated in the Jakarta Running Festival 2025 as an effort to reach the younger generation and strengthen the message of sustainable living. Through this approach, Indonesia Asri aims to demonstrate that environmental concern can go hand-in-hand with a healthy and active lifestyle.

At the Indonesia Asri booth during the Jakarta Running Festival, visitors were invited to participate in a bead-making activity using plastic waste as a form of waste management, turning it into useful products. This activity represents the implementation of circular economy principles, where waste does not end up as trash but is instead transformed into something with new value for the community.

Furthermore, through #AksiAsri Operasi Semut (Operation Ant) Vol. 9–10, we strive to inspire active participation in maintaining environmental cleanliness while raising awareness about the importance of a sustainable lifestyle.

This time, participants consisted of internal employees of Chandra Asri Group and “Sobat Asri,” with a total of 20 people per day (Saturday and Sunday). During the event, the waste collected was weighed, totaling 23.6 kilograms, which will subsequently be sorted and reprocessed as a tangible commitment to the circular economy.