According to the Indonesian Statistics report, COVID-19 cases in 2023 decreased by 10.2% compared to 2022. As a result, people have become more enthusiastic about outdoor activities such as Car Free Day (CFD), concerts, exhibitions, and other events. On the other hand, the waste generated from these offline events has also surged. Quoted from Liputan6.com, a single offline event like a concert can generate 6.2 tons of waste in just three days. Meanwhile, during CFD (Car Free Day), up to 5 tons of waste can be generated in a single day.

A survey by Katadata Insight Center (KIC) shows that Indonesians are still not fully aware of the importance of waste separation at the household level. The waste produced can be managed into new items with economic value. Responding to this condition, the Chandra Asri Group, through the Indonesia Asri campaign, organized the #pilahsampah activity to educate the public about the circular economy by applying the practice of waste separation (#pilahsampah) before disposal, to create a greener Indonesia.

According to the Indonesian Statistics report, COVID-19 cases in 2023 decreased by 10.2% compared to 2022. As a result, people have become more enthusiastic about outdoor activities such as Car Free Day (CFD), concerts, exhibitions, and other events. On the other hand, the waste generated from these offline events has also surged. Quoted from Liputan6.com, a single offline event like a concert can generate 6.2 tons of waste in just three days. Meanwhile, during CFD (Car Free Day), up to 5 tons of waste can be generated in a single day.

A survey by Katadata Insight Center (KIC) stated that Indonesian residents do not yet fully understand the importance of waste separation starting from their households. Seeing this condition, the Chandra Asri Group, through the Indonesia Asri campaign, organized the #pilahsampah activity to educate the public about the circular economy through the practice of waste separation before disposal.

According to the BMKG website, one of the causes of extreme heat waves in Indonesia is global warming. This trend of global warming is also caused by the accumulation of waste dumped in landfills. Poorly managed waste produces methane and ethene gases that contribute to global warming.

Referring to this issue, Indonesia Asri is committed to applying the principles of the circular economy, where we invite all Warga Asri and the public to start adopting the practice of waste separation (#pilahsampah) and proper waste disposal (#buangsampah). This initiative is realized through the #AksiAsri Operasi Semut.

According to the BMKG website, one of the causes of extreme heat waves in Indonesia is global warming. This trend of global warming is also caused by the accumulation of waste dumped in landfills. Poorly managed waste produces methane and ethene gases that contribute to global warming.

Referring to this issue, Indonesia Asri is committed to applying the principles of the circular economy, where we invite all Warga Asri and the public to start adopting the practice of waste separation (#pilahsampah) and proper waste disposal (#buangsampah). This initiative is realized through the #AksiAsri Operasi Semut.

The success of previous Operasi Semut events has motivated Indonesia Asri to continue educating, inspiring, and motivating people to participate in efforts to preserve the earth. Therefore, Indonesia Asri is organizing Operation Semut Vol 5 on June 2, 2024, coinciding with World Environment Day on June 5, 2024. This event will be held in Kota Tua, Jakarta. This location was chosen because we see the potential for educating various community groups to raise awareness about waste separation culture.

Indonesia Asri is committed to applying the principles of the circular economy, where we invite all Warga Asri and the public to start adopting the practice of waste separation (#pilahsampah) and proper waste disposal (#buangsampah). This initiative is realized through the #AksiAsri Operasi Semut.

The success of the previous Operasi Semut has encouraged Indonesia Asri to continue to educate, inspire, and motivate the community in environmental conservation efforts. Therefore, Indonesia Asri once again held Operasi Semut Vol. 6 and Vol. 7. The event took place at Istora Senayan, Jakarta, on Saturday, 12 October 2024, and Sunday, 13 October 2024, coinciding with the Jakarta Running Festival.

We chose to hold this event at the Jakarta Running Festival as a form of concern for the waste that arises during sporting events, given the increasing frequency of organizing sports and music events. We wanted to actively participate in a trending event within the community to provide education and engage more young people in the waste-sorting culture.

In this Operasi Semut, Sobat Asri managed to collect 75 kg of waste, which represents a real step toward realizing a waste-sorting culture and a cleaner environment. We believe that small contributions from each individual can create a big impact on the environment.

PT Chandra Asri Pacific Tbk (Chandra Asri Group) shows its participation in supporting the development of the arts and sports sector in Indonesia by sponsoring the Jakarta Martial Arts Extravaganza (JMAE) 2024. In this event, Chandra Asri Group through Indonesia Asri campaign also promotes the concept of green sports as part of its sustainability initiatives to increase awareness and environmentally friendly practices in the world of sports.

As a tangible realization of the green sports concept, Chandra Asri held the Operasi Semut activity in the JMAE area which took place on Sunday, May 4, 2025 in the Baywalk Mall area, Pluit. This activity focused on waste sorting education, especially plastic waste, as well as cleaning the event area to realize a cleaner and more sustainable environment.

Through Operasi Semut, Chandra Asri invited Sobat Asri and internal employees to actively participate in circular economy-based waste management, in line with the spirit of sportsmanship and sustainability shared with this event.

According to Garmin Connect data, the number of individuals participating in running activities increased approximately three to four times in the 2024–2025 period compared to previous years (Garmin Indonesia, 2025). There has been a significant rise in running activities across Indonesia throughout 2025, indicating a growing interest in active and healthy lifestyles.

Observing this positive trend, Chandra Asri Group, through its Indonesia Asri campaign, participated in the Jakarta Running Festival 2025 as an effort to reach the younger generation and reinforce the message of sustainable living. Through this approach, Indonesia Asri aims to demonstrate that environmental care can go hand-in-hand with a healthy and active lifestyle.

At the Indonesia Asri booth during the Jakarta Running Festival, visitors were also invited to join crafting activities using plastic waste, showcasing a form of waste management that turns refuse into valuable products. This activity represents the application of circular economy principles, where waste does not end up as trash but is transformed into something with new value for the community.

Furthermore, through #AksiAsri Clean-up Drive (Operasi Semut) Vol. 9–10, we strive to inspire active participation in maintaining environmental cleanliness while simultaneously raising awareness about the importance of a sustainable lifestyle.

This time, the participants consisted of internal Chandra Asri Group employees and Sobat Asri, totaling 20 people per day (Saturday and Sunday). During the activity, the collected waste was weighed, amounting to a total of 23.6 kilograms. This waste will then be sorted and recycled as a concrete demonstration of commitment to a circular economy.