As social media continues to grow rapidly, more and more people are becoming interested in becoming content creators. In response to this trend, Indonesia Asri introduced the Content Creator Bootcamp program as an educational platform for creators to learn how to produce content that is thoughtful, responsible, and impactful. Through this program, participants are equipped with an understanding of the importance of creating content that does not violate SARA values or the provisions of the ITE Law, while also taking sustainability into account. This program also reflects Indonesia Asri’s spirit of being an engaging educational platform through creative and interactive formats, allowing sustainability messages to reach a wider audience through various inspiring activities.