Jejak Asri Hobbies - Indonesia Asri

Jejak Asri Hobbies

Inviting Sobat Asri to learn about the benefits of plastic through an interactive Cupcake Decoration workshop.

Jejak Asri Hobbies

Through the Indonesia Asri campaign, Chandra Asri Group aims to educate the younger generation about the overall benefits of plastic, while encouraging a shift in negative perceptions through responsible plastic waste sorting and management practices. The activity is also complemented by a Cupcake Decoration workshop using various plastic-based tools to create a more interactive and enjoyable learning experience.

Event Program

Date : Friday, March 6 2026

Location : Rumaradal, Jakarta

Background

In everyday life, plastic plays a crucial role as a lightweight, hygienic, and efficient material, particularly as a food container that helps maintain the quality and safety of food for families. However, these optimal benefits can only be realized if we have a proper understanding of the types and characteristics of its responsible use. In response to this, Chandra Asri Group, through the Indonesia Asri campaign, presents Jejak Asri Hobbies alongside the Sobat Asri community as a space to learn, share, and collaborate on managing household needs more wisely.

Under the theme “Inspirational Ramadan with More Solutive Plastic Solutions”, the education on plastic usage is delivered through an interactive and creative approach featuring a cupcake decoration workshop. In this session, participants do not only explore their creativity but are also invited to closely identify various types of plastics such as PP, PE, HDPE, and LLDPE to ensure they are used according to their specific functions, ranging from heat-resistant containers to safe packaging. The synergy between technical education and creativity is expected to foster a collective awareness that every wise action in managing plastic is a tangible contribution to environmental sustainability as well as a definitive step toward a more beautiful, greener Indonesia.

Speaker

Alexandra Andina
TSPD Chandra Asri Group

Purpose

Enhancing Literacy on the Benefits of Plastic
Providing literacy on the role of plastic as a hygienic and practical container that supports food safety.
Educate on Material Characteristics
Introducing various types of plastics such as PP, PE, HDPE, and LDPE so the community can use them correctly according to their specific functions.
Encouraging Responsible Usage
Inspiring the community to manage plastic responsibly through proper sorting practices after use.
Building a Balanced Lifestyle
Demonstrating that utilizing modern materials can coexist harmoniously with environmental conservation efforts.

Results

Attended by 25 Sobat Asri and Warga Asri, as well as 5 lifestyle media representatives (covering both online and print platforms)
100% of participants gained a comprehensive understanding of plastic utilization and recognized that plastic is a beneficial material when used wisely and responsibly.
72% of attendees expressed that they were highly satisfied, while the remaining 28% were satisfied they collectively noted that the Jejak Asri Hobbies event successfully strengthened their engagement and attachment to the Indonesia Asri community.