In an effort to create a sustainable environmental impact, it is recognized that formal, one-way education is often insufficient to drive widespread change in public habits. Understanding that authentic narratives, stories born from realities, concerns, and authentic experiences, are key to reaching the public’s emotions, Chandra Asri Group, through its Indonesia Asri campaign, held this press conference to introduce Jejak Asri. This latest initiative embodies a third space, a safe platform that provides opportunities for the public, especially the younger generation, to interact and voice their concerns through inspiring creative works.

Through this moment, Jejak Asri is presented as a collaborative platform that integrates online and offline ecosystems to address the current realities of society. By connecting inspiration in the digital space with concrete collective action on the ground, this program aims to embrace every public idea and transform it into a shared movement. This strategic step is expected to engage the public in environmental conservation while strengthening Chandra Asri Group’s sustainability commitment to realizing a greener future for Indonesia.

Speaker

Chrysanthi Tarigan

Head of Corporate Communications, Chandra Asri Group

Astri Puji Lestari

KOL & Founder, Mulang Sala

Ridwan

Representative of Sobat Asri

Goals of the Event

• Introducing the Jejak Asri Program
  Providing education and encouraging cross-generational involvement in the Jejak Asri program to create simple, environmentally friendly habits through creative approaches.
• Presenting a Platform for Creative Collaboration
  Being a participatory platform that accommodates every idea, inspiring story, and concrete community action in supporting the sustainability agenda.
• Inspiring Change through Real Action
  Strengthening the role of the Indonesia Asri campaign in providing positive impact by sharing real-life stories that can raise collective awareness.